From personalized campaigns to seamless event management, greymatter empowers your institution to attract, inform, and connect with students at every stage of their journey.
Customize registration forms, send targeted communications, track attendance in real time, and automate follow-ups all while capturing data that connects directly to the CRM.
Focus your conversion efforts by automatically scoring contacts based on engagement metrics tailored to your institution! This way, you can effortlessly automate communication and trigger interactions that resonate with each level of engagement.
Easily create and distribute surveys within greymatter! Whether you want anonymous feedback or tracked responses, you’ll gain valuable insights and enhance your feedback collection process.
Design and launch eye-catching landing pages effortlessly with our intuitive drag-and-drop feature or dive into advanced HTML for complete creative control!
Empower constituents to take control of their communication preferences for marketing and promotional outreach while complying with regional regulations! Let them choose how and when they want to hear from you.
Manage and track social media interactions directly from the CRM, enhancing engagement and visibility across platforms. Schedule and post directly to social accounts and track engagement from right within the CRM to manage social media campaigns cohesively.
Design, draft, and publish email campaigns by selecting from a library of email templates, or create your own with your choice of a block editor, drag-and-drop tool or using html. Segment constituents that meet specific demographic criteria such as program type enrolled for targeted messaging.
Take the guess work out of email marketing and make data driven decisions with our automated A/B Testing feature and watch your engagement, bounce rates, and conversion rates soar. This feature is designed to help you experiment with different subject or content variations to find the optimal combination for email engagement.
Discover the hidden issues affecting your email deliverability with our smart spam indicator testing! Our tool dives deep into dozens of email servers like Gmail, Outlook, and Yahoo, providing you with detailed spam score reports and uncovering potential spam blockers. Don't let your emails get lost in the void—ensure they reach your audience!
Connect with students on their terms! Whether through email, text, social media, or a blend of all three, reach out in the ways they prefer. Engage them where they are and make your communication more impactful!
Transform student engagement by automating personalized campaigns tailored to their lifecycle stage, demographics, and behaviors! Nurture meaningful relationships from the moment of inquiry all the way to enrollment!
Track a marketing campaign's key performance results and budget adherence for in-depth reporting on the effectiveness of a campaign plan and make data informed decisions.
Seamlessly organize and schedule on-campus and online events with creative landing pages, registration, payments, mobile app check-in, and automated event communication for effortless recruiting, engagement, or homecoming events.
Seamlessly display events on your student portal and website, for streamlined attendee management and engagement.
Access events on-the-go with our dedicated app, providing attendees with convenient event check-in and event details with the flexibility of operating as a kiosk or in an event organizer assisted mode.
Support virtual events in Microsoft Teams, Zoom, Eventbrite, go-to-webinar, or in-person events.
Easily manage paid and unpaid events, offering flexible payment options and seamless transaction processing. Moneris and TouchNet certified, with the ability to integrate with your preferred payment processor.
Manage independent event communications or incorporate the event into an ongoing marketing campaign. Automatically schedule and send event reminders, follow ups,’ thank you for attending’, or ‘we missed you’ messages, triggered by event registration, attendance, and form interactions.
Get in touch to start empowering your teams and students.
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