The CRM made for every step of the student journey.
From recruitment to graduation and beyond, greymatter is your all-in-one higher education CRM solution designed to simplify, streamline, and enhance every stage of the student lifecycle.
greymatter
Recruit
Identify and engage the right prospects with tools for automated communication campaigns, event management, social media integration, and targeted outreach. Streamline efforts with territory management, recruiter dashboards, and actionable analytics, ensuring a seamless path from prospecting to admissions.
greymatter
Admit
Transform the admissions process with a customizable, intuitive application workflow. Automatically route submissions for review, streamline eligibility assessments with automated scoring, and release decisions with encrypted offer letters detailing financial aid and awards. Track application status, monitor checklist items, and receive automated reminders for a smooth, efficient experience.
greymatter
Retain
Enhance student success with greymatter’s comprehensive portal that supports degree planning, course registration, advising, and attendance tracking. Proactively monitor at-risk students, streamline communication, and foster engagement with personalized support and interventions.
greymatter
Promote
Expand your educational offerings with greymatter’s tools for continuing education and B2B partnerships. Manage course registrations, payments, and order processing with ease while providing a seamless experience for both students and administrators.
How greymatter works
greymatter manages the entire student journey, eliminating data silos and building a 360 approach to student success.
Helping students and institutions succeed at every step of the student journey.
Athabasca University
AU leaned on greymatter to improve recruitment, admittance and retention by providing complete flexibility and accessibility to online students.
Read More
Thompson Rivers University
Centralizing records, interactions and workflows let TRU break down silos and improve every aspect of the student journey.
Read More
Langara College
See how greymatter helped Langara attract, recruit, admit and retain international students by catering to their unique needs.
Read More
FAQs
Your questions, answered.
Does greymatter enable self-service?
greymatter has a self-serve portal that integrates with existing web properties to ensure consistency of branding and usability. The self-serve portal can be exposed to prospects, applicants, students, alumni, other institutional partners or the public. It’s your choice.
Will greymatter integrate with my institution systems?
greymatter operates with your SIS and other key systems. greymatter is also completely integrated with Office 365 (Outlook/Exchange, Excel, Word, etc.) and allows the use of O365-based templates (Word and Excel) to reduce manual processes.
What reporting tools does greymatter offer?
greymatter includes comprehensive reporting that can be supplemented with user-built ad-hoc queries using the advanced filtering in the Dynamics 365 platform. Reports and dashboards can be defined for the institution, departments or individual users. Dashboards provide graphical snapshots of progress against measured goals, KPIs, task lists, etc. greymatter also supports real-language reporting and analysis using Microsoft Power BI.
Does greymatter provide AI functionality?
Built on the Microsoft Azure & Power Platforms, greymatter harnesses the machine learning and AI capabilities of Azure Cognitive services and Dynamics 365. It provides predictive intelligence and prescriptive insights as well as the automation capabilities to act on that intelligence.
Does my institution need to implement the whole lifecycle if we buy greymatter?
greymatter can be configured and implemented in a phased approach. Implementations typically start with a functional area such as Recruit. From there, institutions can scale up to another functional area to start building comprehensive data.
Create 'wow' experiences with greymatter
Get in touch to start empowering your teams and students.
